INSIGHT /

Generation Z and Alpha are facing media fatigue from today’s heavy news cycle, leading them to seek less overwhelming and visually engaging alternative news formats.

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RESULT /

Yahoo Good News reframes Yahoo News as an alternative that embraces real world complexities with optimism and nuance. The campaign turns nostalgia into a visual antidote to news fatigue, offering a familiar lens through which younger audiences can re-engage with the world.

BRAND STRATEGY

YAHOO! GOOD NEWS