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MINERA
BRIEF /
Create a speculative brand for millennials in 2050 that reflects their pursuit of longevity and wellness.
RESULT /
Minera is a future-facing brand that integrates wellness into everyday life through technology. Smart toilets analyze users’ health data and connect to an in-house tap that dispenses personalized supplements through water, making longevity accessible through something as simple as hydration.
As wellness technology becomes more accessible, supplements have shifted from a medical necessity to a seamless part of everyday life, with health tech enabling people to monitor their bodies and personalise routines from home.
FUTURE MAPPING
SYSTEM MAPPING
PROMOTIONAL MATERIAL
BRAND GUIDELINES
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FUTURING & BRAND IDENTITY
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