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MINERA
BRIEF /
create a speculative brand for millennials in 2050 that reflected their pursuit of longevity and wellness.
RESULT /
Minera is a future-facing brand that integrates wellness into everyday life through technology. Smart toilets analyze users’ health data and connect to an in-house tap that dispenses personalized supplements through water, making longevity accessible through something as simple as hydration.
Over the years, supplements have become increasingly integrated into everyday life as technology continues to make wellness more accessible and convenient. Advancements in health tech now allow people to monitor their bodies and personalize their routines from home, shifting supplements from a medical necessity to a seamless part of daily living.
FUTURE MAPPING
SYSTEM MAPPING
PROMOTIONAL MATERIAL
BRAND GUIDELINES
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FUTURING & BRAND IDENTITY